03 — Experience
Experience across the buying and selling sides of media.
More than two decades of regional media experience inform every Right Turn engagement, supported by senior enterprise strategy and transformation leadership.
Selected engagement
Palm Jumeirah destination OOH strategy
Nakheel Communities
Right Turn assessed the existing media estate and the wider destination opportunity. The work connected location, audience journeys and commercial logic into a clearer network strategy.
100+potential digital-face locations identified
4network concepts shaped around resident and visitor profiles
Engagement scope
Destination. Audience. Network. Commercial model.
The project protected the character of a landmark destination while identifying a structured, investable and sellable media opportunity.