Strategic focus
Translating insight into strategy and roadmaps that support sustainable growth.
04 — About
Founder-led. Independent by design.
Right Turn brings specialist OOH knowledge together with the broader operating perspective required to turn strategy into results.
Rabih Bekai · Founder & Principal
Clarity of direction. The courage to transform.
Rabih combines deep experience across the buying and selling sides of media with senior responsibility for enterprise strategy and transformation. He works closely with leadership teams to connect commercial ambition with the operating model, capabilities and partnerships needed to deliver it.
Transformation leadership
Leading change and modernizing how businesses work to improve performance and readiness.
People & culture
Building capability, strengthening culture and creating the conditions for talent to thrive.
Partnerships & value creation
Shaping trusted partnerships and commercial structures that create lasting value.
Why Right Turn
Senior attention without conflicting commercial interests.
No media inventory to defend. No predetermined technology answer. No junior hand-off. Recommendations are shaped around the client’s business and stay close to implementation.